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Vibrant and powerful. A tiny picture of
the product would have been meaningless here, in my opinion. The bold
assertion that Mitsubishi was the
major player in delivering new digital tape machines was the point
here and we got that across beautifully in this strip ad
that ran on the front page of a trade show daily newspaper. One of my
favorite techniques of the time was to set up an arbritrary boundary
(here the blue box), then blast through it with the message. I thought
it gave a sense of urgency and of importance. When properly done, I
believe the technique can still be effective, though in today’s
graphics climate absolutely everything
is presented as urgent. Using this technique these days without great
care and awareness of an ad’s environment can result in simply getting
lost in the noise.
What: Design, layout, art
For: “X-80 X-86 The Digital 2-Track Standard” banner ad
Client: Mitsubishi Pro Audio Group
When: 1985
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