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As the client’s focus became clearer and
clearer, it seemed he was uncomfortable with doing anything different,
preferring to stick with the standard cliches of can
design.
Coming to grips with that requirement, I pressed on hoping to provide some measure of difference, of
originality, to set the product apart
and give the buyer a reason for trying it. After much going back and
forth, eventually all originality was wrung out of the designs and what
came out, in a smaller can and with a name change to California Splash,
made little “splash” in the market. This product has no connection with
the California Splash product now being produced by Langer Juice.
What: Designs and sketches
For: Preliminary soft drink can designs
Client: California Spritzer, California Splash
When: 1987
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