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©Copyright 2008, 2014 Eric Wrobbel



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Excited to do a soft drink can, I supplied more than a dozen designs and variants in keeping with the “California Spritzer” theme. A few are shown here. 


California Spritzer soft drink can design by artist Eric Wrobbel. 'Back in 1987 we were still sketching designs out on paper, working out the details, and preparing 'comprehensives' such as this for clients to see and evaluate.' More design, roughs, and comps: http://www.ericwrobbel.com/art/californiasplash.htm

California Spritzer soft drink can design by artist Eric Wrobbel. 'Back in 1987 we were still sketching designs out on paper, working out the details, and preparing 'comprehensives' such as this for clients to see and evaluate.' More design, roughs, and comps: http://www.ericwrobbel.com/art/californiasplash.htm

California Spritzer soft drink can design by artist Eric Wrobbel. 'Back in 1987 we were still sketching designs out on paper, working out the details, and preparing 'comprehensives' such as this for clients to see and evaluate.' More design, roughs, and comps: http://www.ericwrobbel.com/art/californiasplash.htm

California Spritzer soft drink can design by artist Eric Wrobbel. 'Back in 1987 we were still sketching designs out on paper, working out the details, and preparing 'comprehensives' such as this for clients to see and evaluate.' More design, roughs, and comps: http://www.ericwrobbel.com/art/californiasplash.htm

California Spritzer soft drink can design by artist Eric Wrobbel. 'Back in 1987 we were still sketching designs out on paper, working out the details, and preparing 'comprehensives' such as this for clients to see and evaluate.' This one shows the complete design, flat. More design, roughs, and comps: http://www.ericwrobbel.com/art/californiasplash.htm


As the client’s focus became clearer and clearer, it seemed he was uncomfortable with doing anything different, preferring to stick with the standard cliches of can design. Coming to grips with that requirement, I pressed on hoping to provide some measure of difference, of originality, to set the product apart and give the buyer a reason for trying it. After much going back and forth, eventually all originality was wrung out of the designs and what came out, in a smaller can and with a name change to California Splash, made little “splash” in the market. This product had no connection with the California Splash product later produced by Langer Juice.

What: Designs and sketches
For: Preliminary soft drink can designs
Client: California Spritzer, California Splash
When: 1987
My worst times as a graphic artist were when clients feared doing anything different, refusing any measure of originality to set their product apart and give the buyer a reason to choose it. In those cases we were all going to lose and I knew it. This California Splash can from 1987 was like that, and indeed it made little 'splash' in the market. See roughs and comps for this product that were designed as alternatives: http://www.ericwrobbel.com/art/californiasplash.htm