What: Copy, design, illustrations, production art

For: 2/3 page vertical ads: "New analyzer dramatically increases sound track quality
and consistency" and "Improving the Photographic Sound Track"

Client: Westrex, division of Litton

When: Early 1980s

Hardworking ads in black & white

I recommended a two-thirds page format here for two reasons: because it was well-suited to his offerings and because it was an excellent space buy. The magazine could put nothing but editorial content next to us, so we were the exclusive advertiser on the page but at a cost of just a 2/3 of a page. In copywriting and art direction I deliberately used a very “editorial” style to take full advantage of the situation with excellent results.

Westrex was the only client I ever had who had academy awards in their lobby—honest-to-goodness “Oscar” statuette academy awards. The fact that they were for achievement in film sound—and dated from the late 1920s—did not diminish my awe one bit. Have you ever seen the phrase “Western Electric Noiseless Recording” in the credits of an old movie? That was them.

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