Though at the time 360 Systems was a
small concern, for gaining and
holding the respect and trust of potential buyers it was imperative
that they look “big time” at all times. I never lost sight of that.
Curiously, that put me at a disadvantage at times with my client.
Third-party critics, in or out of the company, could easily put down my
work as “dull” and “corporate” while showing the racysexyarty stuff
they would propose. In the short term, that always looked appealing. To Bob
Easton at 360 Systems, one of my all-time favorite clients, I take off
my hat in salute for resisting those critics and their naïve
notions for so long.
What: Copy assistance, design, art
For: “Hear the Midi Bass” and “More Great Bass”
black & white magazine ads
Client: 360 Systems
When: 1985 (top), 1988 (bottom)