The LinnDrum as Coca Cola Deborah Allen album cover People pictures for a people business Some work in neon When black & white is right Rising above the competition Hardworking half-pagers More hardworking half-pagers Portrait photography Going on the offensive inoffensively A solution twice as big as the problem A soft drink can like any other To some, this looks like nothing You asked for it, but where is it? Branding a French bakery/restaurant Banned by Time magazine People actually hated this one Designs and sketches When to get out of the way Just here to get your attention The DigiCart is here. Not. Gags and doodles In studio with Gino Vannelli Hand-lettering and type design Cashing in on Elton John Products that zzzzzing Making excellence out of making do Three more people ads Get this tape! Do as I tell you!... Fake stationery for the fun of it Design with a blank check Contrasting craft and machine Small ads that “command” the page More small page commanders What to do about your competition More hand-lettering and type design It’s not my fault Cartoon art Why are forms so lousy? No time for photography Particles or waves? And this and that Akai ads–one size does not fit all Always give more if you’ve got it Linn LM-1 Drum Computer–first ads Small ads that come alive New digital keyboard, new logo too Found art High tech, low budget Album cover art and photography Layout matters...and idiot-proofing! More album cover art Hardworking ads in black & white Dream radio designs just for fun


Designs and Sketches

Four designs for a belt buckle to be rendered in silver. There is no added color or finish. Lines and letters indicate engraving. The white areas indicate a polished finish and the gray areas indicate a textured or matte surface.

Client: Erich Hoerchner, 1996

'Back in the day' we sketched designs on paper, worked out the details, and prepared 'comprehensives' for clients to see and evaluate. Here is one of four such 'comps' for a belt buckle to be rendered in silver. There is no added color or finish. Lines and letters indicate engraving. The white areas indicate a polished finish and the gray areas indicate a textured or matte surface. Client: Erich Hoerchner, 1996. More design/comps: https://www.ericwrobbel.com/art/designsandsketches.htm. 'Back in the day' we sketched designs on paper, worked out the details, and prepared 'comprehensives' for clients to see and evaluate. Here is one of four such 'comps' for a belt buckle to be rendered in silver. There is no added color or finish. Lines and letters indicate engraving. The white areas indicate a polished finish and the gray areas indicate a textured or matte surface. Client: Erich Hoerchner, 1996. More design/comps: https://www.ericwrobbel.com/art/designsandsketches.htm. 'Back in the day' we sketched designs on paper, worked out the details, and prepared 'comprehensives' for clients to see and evaluate. Here is one of four such 'comps' for a belt buckle to be rendered in silver. There is no added color or finish. Lines and letters indicate engraving. The white areas indicate a polished finish and the gray areas indicate a textured or matte surface. Client: Erich Hoerchner, 1996. More design/comps: https://www.ericwrobbel.com/art/designsandsketches.htm. 'Back in the day' we sketched designs on paper, worked out the details, and prepared 'comprehensives' for clients to see and evaluate. Here is one of four such 'comps' for a belt buckle to be rendered in silver. There is no added color or finish. Lines and letters indicate engraving. The white areas indicate a polished finish and the gray areas indicate a textured or matte surface. Client: Erich Hoerchner, 1996. More design/comps: https://www.ericwrobbel.com/art/designsandsketches.htm.
'Back in the day' we sketched designs on paper, worked out the details, and prepared 'comprehensives' for clients to see and evaluate. This newsletter design for the CIM Complete investment Management newsletter was going for an old-line big-time Wall Street look. 1988. Accompanying logos and more design/comps: https://www.ericwrobbel.com/art/designsandsketches.htm. 'Back in the day' we sketched designs on paper, worked out the details, and prepared 'comprehensives' for clients to see and evaluate. These three logo designs for CIM Complete investment Management were going for an old-line big-time Wall Street look. 1988. More design, roughs, and comps: https://www.ericwrobbel.com/art/designsandsketches.htm.

The Investment Advisor newsletter design and the three proposed logo designs were for a start-up aiming for that old-line big-time Wall Street look. I rarely had clients this boring. That is to say, my graphics clients were most always in fields that interested me, usually on the margins of the entertainment business. I used to console myself, when having some difficulty with a client, with the notion that "at least they're not a bank"—meaning that at least the work is interesting and not overly constricted and formulaic the way it would be with a bank for a client.

Well, these people were in a "boring" field and yet they gave me the room to have fun with it. I surprised myself, and probably them, how much I could behave myself and do something really quite appropriate to their field.


What: Heading design and page layout, sketches

For: Newsletter, preliminary logo designs

Client: CIM (Complete Investment Management, Inc.)

When: 1988



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