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©Copyright 2008, 2014 Eric Wrobbel



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Lexicon 224 Digital Reverb ad, 1979, Everything Audio. 1/3 page ads were a lousy space buy because you inevitably got stacked with another one, diluting your effectiveness on the page. So for my client I sort-of 'invented' the one-third horizontal, a configuration not then to my knowledge in any magazine's rate card. Priced for us by the magazines at the 1/3 page rate, these ads 'commanded' the page like a half-page, but at a considerable savings. http://www.ericwrobbel.com/art/eathirds.htm

One-third page square ads were always a lousy space buy because you inevitably got stacked with another one, thus diluting your effectiveness on the page. So for client Everything Audio I sort-of “invented” the one-third horizontal, a configuration not then to my knowledge in any magazine’s rate card. Priced for us by the magazines at the standard one-third page rate, these ads “commanded” the page like a half-page, but at a considerable savings. Plus they perfectly suited the shapes of “rack mounted” gear (below), which is what made me think of it in the first place. Form follows function.


Eventide Harmonizer H-949 ad, 1979, Everything Audio. 1/3 page square ads were always a lousy space buy because you inevitably got stacked with another one, diluting your effectiveness on the page. So for client Everything Audio I sort-of 'invented' the 1/3 horizontal, a configuration not then to my knowledge in any magazine's rate card. These ads perfectly suited the shapes of 'rack mounted' gear, which is why I thought of it in the first place. http://www.ericwrobbel.com/art/eathirds.htm

What: Concept, copy assistance, design, production art.
For: Third-page horizontal black & white ads for Lexicon digital reverb and Eventide Harmonizer
Client:
Everything Audio (Pro Audio dealer)
When: 1979