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Under instruction to “copy the Maxell
box,” I couldn’t help but show my client these three design
alternatives. They failed to change his mind, but I had to try. A photo
of the final box(es) is also shown.
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What: Design,
mock-ups, Smart and
Friendly logo
For: Package for computer disks
Client: Smart and Friendly
When: 1988
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With a new typeface and spare, clean layouts on subsequent packaging, I
moved Smart and Friendly products into a more original and
differentiated look, yet retained the necessary family resemblance to
the flagship disk packaging.
What: Adapted design,
production art, logo
For: Packaging for cable
Client: Smart and Friendly
When: 1988
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