This headline is, admittedly, less than
inspired. It’s nothing but
bragging. And alliterations don’t impress readers no matter how much
advertisers think they do. I suppose the hand-lettered flourish helps a
bit. I hope so. Production art of an ad like this might seem simple
with today’s technologies, but at the time all of those horizontal
lines had to be hand-drawn—with a pen! And that’s not the hardest
part. The hardest part is getting the spacing right in between! And how
to get the lines under the
shadows. All in all, the ad came together well with a fresh, clean look
unlike anything then appearing in the magazines in which it ran.
What: Concept, copy assistance, design, art, photo art direction,
For: “Simply Superior” full page color magazine ad
Client: Linn Electronics, Inc.