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©Copyright 2008, 2014 Eric Wrobbel



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Ad for Mitsubishi X-880 Digital Recorder. From its creator: 'It may not seem obvious now, but this clean, crisp layout stood out beautifully from the crowded, ugly ads our competitors were running then. For added interest I contrasted this extremely expensive precision-crafted machine with a ragged 'marbelesque' background, which was backdrop paper I wrinkled, chalked, and painted at the photo studio.' Design and art direction by Eric Wrobbel: http://www.ericwrobbel.com/art/mitsubishix880.htm

This classic layout made this ad stand out beautifully from the crowded, ugly ads of the competition. Contrasting the extremely expensive precision-crafted machine is the ragged “marbelesque” background. That background is just paper I wrinkled, chalked, and painted at the photo studio. Now that’s art direction!

What: Concept, copy and copy assistance, design, art, photo art direction
For: “Why the world’s top studios overwhelmingly choose Mitsubishi digital” full page color magazine ad
Client: Mitsubishi Pro Audio Group
When: 1988