Branding a new French bakery/restaurant
Here are hand-rendered preliminary logo designs for French bakery/restaurant Chez Thuries location in West Los Angeles/Beverly Hills, California. These early designs covered a lot of ground, from traditional to modern, and were intended to ellicit some sense of direction from the client as to style.
But there were a lot of cooks in the Chez Thuries kitchen, so to speak–several decision-makers spread between three cities on two continents. That I knew of! I was paid for the roughs all right, long ago, but I never learned my client’s thoughts on these designs and, sadly, it seems the restaurant never opened. I would like to have seen this project through to completion.
What: Sketches
For: Preliminary logo designs
Client: Chez Thuries, Patisserie, Boulangerie, Cafe
When: 1980
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