More in my series of “people ads” for Everything Audio. The people pictures continued to get excellent results for the company. Each ad told the story in a different way as I positioned the client as a knowledgable “hands-on” user of the gear offered, rather than just a seller. In the magazines these ads ran, there were often no other pictures of people at all, save for the occasional shot of a person, usually in editorial, standing there surrounded by a sea of electronics gear. In the other ads? Zip. It now seems obvious. People are, after all, interested in people. Even techno geeks!