Hand-lettering and typeface design–of all the things on earth that are harder to do than they appear, this is king. Early on I added this specialty to my repertoire after noticing that no one in my generation was then taking up this dying and wonderful art.

Right: Detail from an ad for Amek Systems and Controls, 1984

Below: Two roughs (unfinished) for a friend, c. 1980. While both are “scripts,” note the decidely different “feel” about them.

Below: Optometrist sign for The Broadway, Los Angeles, at Topanga Plaza Mall in Woodland Hills, California. This large sign hung over this department store’s optometry department until that department was closed when the store was remodeled following a 1993 earthquake. Client: DeSignCo, 1985.