Linn LM-1 Drum Computer–first ads
Not exactly a showpiece, this ad is here
for historical reasons more than any other. But don’t be fooled. This
unassuming little layout got the job done very well. And it did no harm, as many first-time ads
do to new companies who naïvely publish silly, amateurish work and
then spend years digging out from under the damage.
This was the very first ad for the Linn LM-1 Drum Computer. Roger Linn and I thought that the phrase “Real Drums” juxtaposed with a picture of something that looked decidedly unlike real drums would make for a provocative headline. Ad copy goes on to explain the LM-1 actually does play real drums—digital recordings stored on computer chips.
The black & white ad at top ran in what was then known as “Contemporary Keyboard” (now just “Keyboard”) in January 1981 with a notice about the February NAMM show. This same ad appeared earlier in Recording Engineer/Producer magazine, October 1980, with a notice to see the LM-1 at the AES (Audio Engineering Society) convention in New York.
The gold ad from March 1981 shown here features a rare appearance of the earliest Linn logo. The symbol used ahead of the Linn name was an amalgam of a musical whole note with the technical symbol for a transistor inside of it. To the rest of the world it just looked like an “O.” Roger quickly tired of being called Mr. O’Linn and we changed it, along with the background color, as you see in this ad’s third iteration, from April 1981.
What: Copy assistance, design, layout, production art
For: “Real Drums” half-page black & white and color magazine ads
Client: Linn Electronics
When: 1980, 1981
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