The LinnDrum as Coca Cola Deborah Allen album cover People pictures for a people business Some work in neon When black & white is right Rising above the competition Hardworking half-pagers More hardworking half-pagers Portrait photography Going on the offensive inoffensively A solution twice as big as the problem A soft drink can like any other To some, this looks like nothing You asked for it, but where is it? Branding a French bakery/restaurant Banned by Time magazine People actually hated this one Designs and sketches When to get out of the way Just here to get your attention The DigiCart is here. Not. Gags and doodles In studio with Gino Vannelli Hand-lettering and type design Cashing in on Elton John Products that zzzzzing Making excellence out of making do Three more people ads Get this tape! Do as I tell you!... Fake stationery for the fun of it Design with a blank check Contrasting craft and machine Small ads that “command” the page More small page commanders What to do about your competition More hand-lettering and type design It’s not my fault Cartoon art Why are forms so lousy? No time for photography Particles or waves? And this and that Akai ads–one size does not fit all Always give more if you’ve got it Linn LM-1 Drum Computer–first ads Small ads that come alive New digital keyboard, new logo too Found art High tech, low budget Album cover art and photography Layout matters...and idiot-proofing! More album cover art Hardworking ads in black & white Dream radio designs just for fun


Lexicon 224 Digital Reverb ad, 1979, Everything Audio. 1/3 page ads were a lousy space buy because you inevitably got stacked with another one, diluting your effectiveness on the page. So for my client I sort-of 'invented' the one-third horizontal, a configuration not then to my knowledge in any magazine's rate card. Priced for us by the magazines at the 1/3 page rate, these ads 'commanded' the page like a half-page, but at a considerable savings. https://www.ericwrobbel.com/art/eathirds.htm

Eventide Harmonizer H-949 ad, 1979, Everything Audio. 1/3 page square ads were always a lousy space buy because you inevitably got stacked with another one, diluting your effectiveness on the page. So for client Everything Audio I sort-of 'invented' the 1/3 horizontal, a configuration not then to my knowledge in any magazine's rate card. These ads perfectly suited the shapes of 'rack mounted' gear, which is why I thought of it in the first place. https://www.ericwrobbel.com/art/eathirds.htm

Small ads that "command" the page

One-third page square ads were always a lousy space buy because you inevitably got stacked with another one, thus diluting your effectiveness on the page. So for client Everything Audio I sort-of “invented” the one-third horizontal, a configuration not then to my knowledge in any magazine’s rate card. Priced for us by the magazines at the standard one-third page rate, these ads “commanded” the page like a half-page, but at a considerable savings. Plus they perfectly suited the shapes of “rack mounted” gear (below), which is what made me think of it in the first place. Form follows function.


What: Concept, copy assistance, design, production art.

For: Third-page horizontal black & white ads for Lexicon digital reverb and Eventide Harmonizer

Client: Everything Audio (Pro Audio dealer)

When: 1979



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