More in my series of “people ads” for Everything Audio. The people pictures continued to get excellent results for the company. Each ad told the story in a different way as I positioned the client as a knowledgable “hands-on” user of the gear offered, rather than just a seller. In the magazines in which these ads ran, there were often no other pictures of people at all, save for the occasional shot of a person, usually in editorial, standing there surrounded by a sea of electronics gear. In the other ads? Zip. It now seems obvious. People are, after all, interested in people. Even techs! Stylisticially, these ads differed, yet were related. The first one shows some Memphis influence (Ettore Sotsass).
What: Concept, copy, design, photography, production art
For: “What LA’s Largest Pro Audio Dealer Can Do For You” full-page color magazine ad (1987)
“When You Need Facts About Professional Audio Equipment” full-page color magazine ad (1985)
“At Today’s Prices, Who Can Afford Trial and Error?” full-page color magazine ad (1989)
Client: Everything Audio (Pro Audio dealer)
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