These products of the past look great anywhere but seem especially well-suited for display in a bathroom. If space permits, hanging a beach towel is always a cheery touch, especially if you're lucky enough to find one as great as the one you see here that advertises Marina del Mar California Swimsuits “From California, Naturally,” c.1966.
The goodies above, from top left: Spoolie (Spoolies) rubber hair curlers, USA, 1949. Voit Nose Clip (for swimmers), USA, c1960. Paris Garters (sock garters), A. Stein & Co., USA, c.1950. Listerine Toothpaste “Double Size,” Lambert Pharmacal Co., St. Louis, USA, c.1950. Skinny Dip perfumed talc, Pfizer (Leeming Div.), NY, USA, c.1970. Modern Hair Pomade “for unruly hair” by Cheatham Chemical Co., Atlanta, USA, c. 1947. Cru Butch Hair Wax from Lucky Tiger Mfg. Kansas City, MO, USA, c.1967. Arrid Roll-On Deodorant with “Perstop,” Carter Products, NY, USA, 1962. Ice Blue Secret Cream Deodorant, Procter & Gamble, USA, c.1960.
Lady Ronson Electric Shavers are c.1960 and made in W. Germany. Both men's shavers are C.F.L. models from Ronson and are c.1959 (USA).
And here, from Proctor & Gamble in Cincinnati, are classic 1960-era Crest and Prell boxes. This packaging is just exquisite, in my opinion. As a perpetual student of design, I’ve spent some time wondering just why this is so.
One thing I notice is the complete lack of 3-D effects on these boxes. Nothing on them is pretending to be moving, jumping, exploding, or coming at you. They’re honest, and by implication have honest products inside. Contrast this with all the artifice seen on other packaging, then and now.
What drives designers, I think, to much of this artifice is a fear of looking plain and “generic.” This packaging looks neither. And the difference is design.
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