original print advertising art isn’t easy. Much of the
original artwork that’s gone into print advertising over the
years has been destroyed. And since the original sketches, layouts, and
comprehensives (“comps”) were never intended to be seen by the public, those
artworks, if they still exist at all, remain for the most part in the
files and archives of the corporations for which they were created.
that’s a pity. The few pieces I’ve managed to
collect have been a delight. At left, the General Motors Chevrolet ad
comprehensive shows a proposed layout for the Chevy II Nova, c.1965.
The rubber cement remnants
around the edges would have originally held a mat.
Below are four
original paintings on illustration board
Cunard. They’re not pieced together, they’re drawn
and painted directly
on the board just as you see them. These originals are absolutely vibrant.
Unsigned, but the boards
David Garrett Jr.,
who may or may not have been the artist. What beautiful work!
Note the mastery of
both illustration and lettering by this artist. Such skill combinations
abound in the graphic arts. To say one “collects
art” has historically meant the collecting of what is called
“fine” art, as opposed to commercial art. That is